Rocket Software

Global B2B SaaS organization supporting hundreds of products across NORAM, EMEA, APAC, and LATAM. 

Global Headquarters – Waltham, MA  

Senior Creative Services Manager (2021 – 2026)

Led enterprise creative operations and brand governance within a global, multi-solution B2B SaaS organization—translating and adapting proven Creative Services operating frameworks into marketing-wide standards that improved cross-functional clarity, workflow cohesion, and execution at scale. 

• Helped mature Creative Services into a structured Brand function—formalizing resource management, strengthening agency partnerships, and reinforcing creative standards while advocating for team growth through data-backed capacity insights as the marketing organization doubled from 40 to 80 members. 

• Adapted and integrated Creative Services operating frameworks into broader marketing workflows—standardizing briefing, improving portfolio visibility, and aligning cross-functional execution to shared campaign objectives. 

• Led evaluation, negotiation, and enterprise rollout of Rocket’s first Digital Asset Management ecosystem, driving a 196% increase in high-engagement usage through governance, taxonomy design, training workshops, and self-serve enablement. 

• Built Marketing’s first campaign visibility tracker, enabling leaders to view cross-functional initiatives end-to-end, identify competing or complementary priorities, and align efforts to shared OKRs. 

• Standardized master-to-local campaign deployment across NORAM, EMEA, APAC, and LATAM—protecting brand integrity and creative standards while enabling scalable execution across hundreds of evolving product lines. 

• Oversaw six-figure creative vendor ecosystem (DAM, licensing, localization, agency overflow, production), leading contract negotiation, renewals, quarterly reviews, and performance optimization. 

Creative Services Manager (2018 – 2021)

Founded and structured Rocket’s Creative Services function within a global B2B SaaS organization, establishing operational and brand foundations during rebrand transformation, acquisitions, and rapid marketing growth.

• Built Rocket’s Creative Services function from the ground up, serving as founding in-house design lead while developing intake, prioritization, and capacity planning systems that later scaled to support 2,000+ annual requests.

• Served as in-house design and creative operations lead during Rocket’s first enterprise rebrand—partnering with executive leadership and Bain consultants to shape visual evolution, brand standards, and rollout strategy across digital and physical environments.

• Partnered directly with CEO and CRO to translate strategic vision into keynote presentations, global sales meetings, and executive communications that elevated narrative clarity and brand perception.

• Standardized integrated campaign execution across product launches, experiential events, lifecycle marketing, and brand transitions—aligning cross-functional stakeholders to cohesive execution models.

• Established structured briefing frameworks and SLA governance that reduced revision cycles from double-digit iterations to controlled, expectation-aligned delivery standards—improving creative quality and stakeholder accountability.